Is Your Sportsbook Ready for Football

It’s time to get ready for football!

Get Your Sportsbook Ready for Football

It won’t be long before the NFL and college football seasons get underway. Both sports represent a huge amount of business for the successful bookie. That’s why it is of utmost importance to be able to answer yes to “Is your sportsbook ready for football?”

It’s the perfect time of year for the new bookie of the existing bookie to take a good look at how the football season will play out. NFL teams will head to training camp in July. College programs do the same in early August. 

By early September, both NFL and college football are in full swing. That means bookies should be preparing now for what is to come. It’s the only way to guarantee a successful season.

Is your sportsbook ready for football? It better be. Here’s how you can prepare and be sure you’re using the right PPH service.

Check the Betting Board

If there is one thing that can separate your sportsbook from the rest, it is the number of options you have available. 

NFL football is one of the most popular betting sports in the world. While bettors love the traditional moneyline, spread, and totals bets; they also want more. 

These days, bookies have to offer game, team, and player props for every game on the board. Make sure the futures market is full as well. Analyze your betting board and make sure there are no holes in it. This way, you can maximize your full potential for the football season. 

Your bookies software should allow you to provide alternate lines, parlays, teasers, and other exotic bets. If there is one thing that will earn you new customers and help you keep your existing ones, it’s the size of your betting board. Yes, size matters.


Live Betting & Getting Ready for Football

Bookies must have live betting as part of their menu. It is the hottest trend in the sports betting industry right now. Improvements in bookie software have made it possible for bookies to incorporate live betting.

In-game betting is fun for bettors. Many have found it to be an important part of their overall betting strategy. Regardless, live betting is in high demand among bettors. Therefore, bookies that want to increase their bottom lines need to offer it. 

If you have a pay per head service that doesn’t offer live betting, it might be time to make a switch. It’s easier than you think. If you are a new bookie, be sure to look for a service that allows you to offer live bets.

Bonuses & Other Incentives

This is also a great time to take a look at your current bonus structure. The lifeblood of your operation is your player sheet. You either need to add players to it or incentivize your current players to wager more and more often.

A good strategy would be to increase both. Bothe new players and current bettors will respond to incentives. Take a look at other sportsbooks’ welcome bonuses. Make sure you are competitive. This will help get new customers in the door.

For your existing customers, be sure to offer them incentives to stay. Reload bonuses are one incentive. Contests are another.

Run a football squares contest each week and offer either free bets or straight up cash winnings as the prize. Either way, bettors will likely end up betting more. If you give them the right incentives, bettors will respond accordingly.

Make the Switch and Be Ready For Football

One of the biggest things you can ask yourself is if your current pay per head service is meeting your needs. If not, it’s time to begin searching for a new provider.

Switching pay per head services is not as difficult as you might think. The process is really the same as when you found your first pay per head service. Begin by researching the industry for the most reputable and successful firms.

Find those PPH services that can best meet your needs. In addition to industry reputation and a service that provides a wide variety of betting options (including live betting), there are some other considerations for the bookie.

You want a service that offers a variety of deposit and withdrawal options. Safety and security is a concern as is the quality of the software itself. The customer service component is important too.

With the field narrowed down to just a few, bookies can take the PPH for a test drive. The best in the business offer some sort of free trial. Typically, it is full use of all services for two to four weeks. 

After the test runs, a bookie can then make an educated decision and switch pay per head services. With the football season not that far off, it’s important to begin this process now so that you are ready for the upcoming campaign.